1. Policy Scope and Commitment to Your Trust

This Privacy Policy (“Policy”) is issued on behalf of Amy Lareau College Counseling (the “Company,” “we,” “our,” or “us”). It describes our procedures for collecting personal information from individuals who use our website, communicate with us via email, text, telephone, and in person. We refer to these uses and interactions in this Policy as our “Services.”

Our priority is maintaining the trust that is foundational to the counseling relationship. We treat your personal data with the same careful, organized approach we apply to the college process.

Although we may link to third-party websites (for example, social media platforms or college application portals), this Policy applies only to our Services. We encourage you to refer to the privacy policies on any third-party services to learn how they use your information.

We encourage you to read this Policy carefully to understand our commitment to your privacy. By electing to use our Services, you accept and consent to the use of your information as described here.

2. What Information We Collect and How We Collect It

In general, we collect two types of personal information from individuals: User Information and Usage Information.

User Information (Information You Intentionally Share)

As part of providing personalized, effective services, we may collect information from you that we refer to as “User Information.” This helps us tailor our guidance and communication. Depending on your interaction, the User Information we collect might include:

Your name, email address, telephone number, age, gender.
Any details, comments, or questions you provide to us (e.g., through a contact form or in an email).

If you do not want us to collect specific information from you, please do not provide it. However, declining to provide essential details might limit your ability to access the full scope of our counseling services.

Usage Information (Information Collected Automatically)

When you use our website or click on links in our communications, we automatically collect data we call “Usage Information.” This helps us enhance our website’s functionality and structure. Usage Information may include your IP address, browser type, device details, the URL that referred you, and how and when you interact with our site. We collect this data primarily to compile overall statistics and improve site navigation, not to track individual activity.

To gather Usage Information, we use cookies and similar technologies. You have the ability to accept or decline cookies through your browser settings. If you choose to decline cookies, some features of our website may not function as intended.

3. How We Use the Information We Collect

We use the personal information we collect in conjunction with providing our Services for purposes consistent with running a contemporary, ethical, online business.

Announcements and Marketing

If you register for our newsletter or announcements, we will use your contact information to provide you with news, resources, events, and other information about our services. We use this information to respond to any questions you have about Amy Lareau College Counseling and ensure you receive the mindful momentum updates you expect.

Enhancement of Services

We rely on Usage Information to continually improve the performance and functionality of our website. This analytics information helps us determine what features are of the most interest so we can better serve our visitors and ensure a smooth, organized online experience.

Security and Appropriate Use

We trust everyone will use our website respectfully. However, we will use personal information as necessary to protect, investigate, and deter against fraudulent, unauthorized, or illegal activity relating to our Services and generally safeguard and maintain the security of our website and business.

4. How We Share Information

We prioritize your privacy and do not sell individuals’ personal information—information that can identify or be reasonably connected to a particular individual.

Service Providers

Like all businesses, we rely on trusted partners to provide our Services (e.g., website hosting, email marketing platform, CRM). We share personal information with these digital marketing partners only as necessary to provide services to us, and they are not permitted to use your information for other purposes.

Business Transitions or Bankruptcy

While we plan to run our business for a long time, in the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred. The use and disclosure of transferred information will remain subject to this Policy, unless otherwise agreed upon or ordered by a court.

Legal Requirements

We may be required to use or disclose your personal information when necessary to comply with legally mandated reporting, subpoenas, court orders, or other legal process requirements.

Publicly Posted Content

If you post comments or testimonials to a public-facing location (like social media or a public section of our website), that content will be publicly viewable.

With Your Consent

We may display personal testimonials of satisfied customers on our website. With your affirmative consent, we may post your testimonial along with your name.

Anonymized Data

We may share information that has been completely anonymized with others for their own uses, in accordance with applicable laws and regulations.

5. Analytics and Tracking Technologies

We utilize standard tracking technologies to enhance your experience and analyze website traffic.

We use Google Analytics, a web analytics service, to help us analyze how users interact with our website, compile reports on activity, and provide related services. The information generated is subject to Google’s privacy policies. You can exercise choices regarding Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.

Do-Not-Track Signals: Because there currently is no industry standard concerning how websites should respond to "do-not-track" signals transmitted by some web browsers, Amy Lareau College Counseling currently does not take action in response to these signals.

6. User Rights to Access and Delete Information

We value the principles of transparency and control over your information. Accordingly, you have certain rights concerning the data we collect.

Access

You have the right to request that we disclose what specific information we have collected regarding you over the past 12 months, including the categories of data, sources, our business purpose for collecting it, and the specific pieces of information we have.

Deletion

You also have the right to request that we delete your personal information, subject to certain exceptions (for instance, if retaining the information is necessary to complete a transaction, comply with a legal obligation, or continue our ongoing contract with you).

Exercising Your Rights

To exercise these rights, please submit a verifiable consumer request to us by emailing us at amy@amylareau.com

We will only use personal information provided in a verifiable request to confirm the requestor’s identity or authority.

7. Security

We want to earn and maintain your trust and confidence, and we are committed to taking reasonable and appropriate precautions to safeguard the information we collect. We work with service providers who take privacy and security seriously. However, as the internet is not completely safe, we cannot guarantee the security of your information at all times. If you have any questions about the security of our Services, please contact us.

8. Preferences and Opting Out

Other than Usage Information that is automatically collected, you are not required to provide personal information to us. If you provide your name and email address, you can choose to decline future marketing communications by clicking the unsubscribe link on any email marketing communication you receive.

9. Use by Children

Our services are aimed at students of high school age and their parents. We do not knowingly collect or process personal information about children younger than 13 years of age without advance parental consent. If you are the parent or guardian of a child under 13 and believe your child has directly disclosed information to us, please contact us so we may delete that information.

10. Changes to this Policy

We review this policy at least annually and reserve the right to modify it at any time. We will notify you of any material changes via email or a notice on our website before the change takes effect. If you continue to use the Services after we update this Policy, we understand this to mean that you agree to the updated Policy.

11. Contact Information

If you have any questions, contact us at:

amy@amylareau.com